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	<title>Krista Walter - Oil and Gas Professional &#124; Innovation Enthusiast &#187; Interesting</title>
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		<title>Advice to Undergraduate Student on Petroleum Engineering</title>
		<link>http://www.kristawalter.com/advice-to-undergraduate-student-on-petroleum-engineering/</link>
		<comments>http://www.kristawalter.com/advice-to-undergraduate-student-on-petroleum-engineering/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 04:28:58 +0000</pubDate>
		<dc:creator>Krista</dc:creator>
				<category><![CDATA[Interesting]]></category>
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		<guid isPermaLink="false">http://www.kristawalter.com/?p=141</guid>
		<description><![CDATA[Recently I was approached by a Penn State student (via Career Services) as an Alumni, for some advice on job prospects within the Oil and Gas industry.   He asked about stability of the oil and gas industry and whether a petroleum engineering degree would be a versatile asset, or too specialised of a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-151" title="Penn State University" src="http://www.kristawalter.com/wp-content/uploads/psu2.jpg" alt="Penn State University" width="538" height="232" />Recently I was approached by a Penn State student (via Career Services) as an Alumni, for some advice on job prospects within the Oil and Gas industry.   He asked about stability of the oil and gas industry and whether a petroleum engineering degree would be a versatile asset, or too specialised of a degree.</p>
<p>Here was my advice:</p>
<blockquote><p>Hi XXXXX,</p>
<p>If you are serious about petroleum engineering, you should understand that the oil price is cyclical.  As the oil price goes up, the industry booms and as the oil price comes back down, the industry shrinks.  I don&#8217;t personally have a PE degree, however I have worked in the oil industry for the last 10 years or so in various roles.  I interviewed for my first job while the oil price was high, and then by the time I was supposed to start the oil price had crashed &#8211; they tried to delay my start date , but I was able to talk them out of it.  And then I watched many people get laid off during my first few months on the job.</p>
<p>But things got busy when the oil price rose and things were great.  The last 10 years have been an amazing time to be in oil &#8211; I left to become an Investment Analyst in the Finance and Banking industry but still covering Oil and Gas as well as other alternative energies.  I can say that in the next 50 years I expect many new forms of transportation utilizing alternative fuels, as well as power stations moving away from oil &#8211; but gas will still be important.  Oil may become less important.</p>
<p>However, the skills you learn in Petroleum Engineering can be applied in other ways.  As long as you are intelligent and flexible you will be able to find an interesting job.  As well, once you get a few years experience you will start becoming more marketable in other areas.  Remember &#8211; related areas can include IT, Banking, Environmental applications, and Management Consulting &#8211; so you are not locked in to working at an oil company.</p>
<p>Do I think you will be unemployed when you graduate?  I have no idea.  Have you done any internships?  Have you taken advantage of the opportunity to work for an associated research centre at your campus?  Have you started thinking about writing a thesis &#8211; try to make sure it is applied and perhaps even sponsored by an oil company?  Have you entered any engineering competitions sponsored by oil companies?</p>
<p>The above are all ways to start making contacts in your industry or companies of choice.  They are also good ways to understand if you have chosen the right major for yourself.</p>
<p>Good Luck and let me know if you have further questions</p>
<p>Krista</p></blockquote>
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		<title>Restaurant Pricing and Customer Experience</title>
		<link>http://www.kristawalter.com/restaurant-pricing-and-customer-experience/</link>
		<comments>http://www.kristawalter.com/restaurant-pricing-and-customer-experience/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 23:57:45 +0000</pubDate>
		<dc:creator>Krista</dc:creator>
				<category><![CDATA[Interesting]]></category>

		<guid isPermaLink="false">http://www.kristawalter.com/?p=5</guid>
		<description><![CDATA[In 2007,  I went to a restaurant in Sydney for a Cajun meal.  New Orleans cajun/creole type food is rare in Sydney, so I was looking forward to the experience.  The restaurant was fairly new and had done a good job using the local restaurant review websites to increase awareness and provide coupons.  We [...]]]></description>
			<content:encoded><![CDATA[<p>In 2007,  I went to a restaurant in Sydney for a Cajun meal.  New Orleans cajun/creole type food is rare in Sydney, so I was looking forward to the experience.  The restaurant was fairly new and had done a good job using the local restaurant review websites to increase awareness and provide coupons.  We arrived to the restaurant and noticed people had roses on their tables and most seem to be there for special occasions.  There was even a piano player in the eating area.  The whole atmosphere was great and the decor was cool.  We started looking through the menu and noticed good food, good drinks, and a footnote.</p>
<p>The footnote got our attention as it mentioned that we should ask the waiter to explain the pricing scheme.  Further pages had notes explaining the ordering rules and surcharges.  For example, if a plate was shared, there would be a 30% surcharge.  Also, if only mains were ordered and not an entree or a dessert, a surcharge would apply at the manager’s discretion.  On certain nights, there was a 10% entertainment surcharge.  Yes, we started getting confused and discussing whether it was cheaper to be surcharged for sharing a dessert or to order two desserts and throw one away.</p>
<p>How awful that a night that was meant to be enjoyed turned in to a night discussing a new style of restaurant pricing.  The owner of the restaurant overheard our discussions and came over for more conversation.  His belief was that this new pricing scheme was better for customers as they could see what they were paying for.  He was also of the mind set that people should have food left on their plate because they just were so full, therefore sharing was unacceptable (and a drain on owner resources).</p>
<p>Well, my feeling is, if I don’t see it , I won’t notice it.  Incorporate all those charges in to the price of the meal.  And, if we are great customers and order a lot of drinks, then comp us a bottle of wine or give us a 10% discount.  Our goodwill will go a long way to word of mouth and repeat business.  As it stands now, the restaurant is doing everything right with sending follow up coupons for birthdays, advertising, and having roses and wine for anniversary’s complimentary.</p>
<p>And yet, it’s empty.  I guess that goes a long way to say that people aren’t quite ready to pay for all the costs that go in to a night out.  Let me enjoy my night and make my dish price high and I will have no issue paying the bill.  Hit me with surcharges I am not used to seeing and I start to get annoyed.  What do you think?  Is this an innovative pricing structure or the demise of customer experience?</p>
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